Apps are an integral part of any business, especially in present times when most people prefer to access things through their smartphones. Apps also offer an ease of communication with the clients and can be beneficial in generating leads through push messages with enticing offers. There are several advantages of having an app, but you can only avail them if you can get people to download your app on their smartphone. So, how can you propel app downloads after its release is an important question to ponder upon! Have you heard of App Store Optimization or ASO? Maybe you have, or perhaps you have not, but if you have an App that you want people to download, you must know all the tips and tricks associated with ASO. Furthermore, there are also several other marketing strategies that can get your app a lot of downloads in no time.
Let’s talk about it in detail. Here are some market strategies that will help in propelling the download of your App after you release them!
P.S If your app is still in the development phase, you definitely need to read this: 7 Marketing Strategies To Execute Before You Launch Your Mobile App [With Cheat Codes]
Spend Extra Time On Writing Your App Description
The attractive app description is key to attract a client when they see your app for the first time. This is the thing that would make or break the deal. The description of an app helps your user decide whether to download the app or not. Hence, you must make sure that you have a persuasive description, which is also very precise. The description must state the purpose of your app very clearly and also highlight the benefits of downloading your app. In this part, you can even touch upon some of the common pain points of the users and highlight how downloading your app will make their lives much more comfortable. The main objective of the description is to highlight the advantages while also showing the users how your app is unique and better than your competitors.
Know Your Keywords
Keywords are essential in the context of your app too. The usage of the right keywords can help with the ranking of your app on the App Store or Google Play Store, also. Therefore, you must give extra time and attention to your keyword search. One of the best ways to do it is to check out the keywords used by your competitors. While you find the right keywords and incorporate them in your App-related content, you must also note that keywords search is not a one-time thing. You need to keep updating the keywords from time to time to stay on top of your game. This will ensure that your app will come on top results when users search for apps related to your industry. In addition to that, you must also monitor the performance of your app and keep trying variations in the usage of the keywords to assess what works best. After a few trials, you will be able to optimize your app and get it on top search results.
Get Creative With Social Media
There is no doubt that social media is a powerful tool! So, you must make use of it and try out-of-the-box approaches. For examples, instead of merely running ad campaigns on Facebook or Instagram, you can also try using Pinterest or YouTube. You can create some exciting boards on Pinterest with things related to the category of your app. Here too, you can use relevant keywords to promote your boards. You can aim to design at least ten boards; each with five appropriate pins. This is also an opportunity to use common keywords in the category of your app. For example, if you have an app related to Yoga, you can create boards with Yoga sequences. When you create these boards, you can add links to your app, the reviews, people using your app, demos, related blogs, and much more. Basically, the world is your oyster once you make boards on Pinterest so you can add as many links as you want to boost your app.
Make YouTube Your Best Friend
You can do a lot on YouTube too! You can start by making a preview of your app and then get on to making review videos, how to videos, tips & tricks videos, and much more. You can upload short videos with your app description as well. Also, you can consider creating a YouTube channel for your app, where you can share relevant content from time to time. Make sure that your “How to” videos are short and precise. By short, it means less than 6 seconds. With the first few videos, you need to grab the attention of your users so you need to get it within seconds because not many of them would like to spend too much time on it. Finally, when you have some videos ready, you can share them extensively through social media channels also. Additionally, you can ask established bloggers in the field to share the video links to garner more traffic and audience.
Pay Attention to the Reviews
In present times, reviews are super important. So, you must be brilliant in getting more reviews as well as dealing with negative reviews. Firstly, when it comes to getting more reviews, you must nudge your users gently to review your app. You can send them reminders in the form of push messages to get a review. However, you must not overdo it and be careful with your texts. You must use a gentle tone that does not sound too pushy; otherwise, you might drive your user away. Secondly, you must pay special attention to negative reviews and take every effort to resolve the mentioned issues. Remember, a happy customer can get you a lot more downloads. So, the best way to deal with negative reviews is to get in touch with them and inform them when the issues mentioned by them are resolves. You can capitalize on the negative reviews with the right approach and make them promote your happy. Moreover, it is also an opportunity for you to learn more about the issues faced by users while using your app. So, it can help you improve your app further and make it more user-friendly.
Advertise Your App on Various Platforms
You must look for unconventional ways of advertising your app. Some of the common ways that most people use are to create a Facebook, Instagram, or LinkedIn page to share information about your apps. But you can get more creative with this and also join existing groups on relevant themes where you can share about your app.
Instead of directly asking people to download the app, you can share related blogs or Youtube videos that highlight how using your app can make their life easier by solving some of the common issues that your app aims to resolve. You can also get in touch with the admins of Facebook pages with a large following and urge them to promote your app. Initially, you will be required to take extra efforts to get more downloads so you can even ask people directly to download it or try giving them incentives. Use as many platforms as you can find to talk about your app. Reaching out to people on social media is useful. But before you start this; be prepared with appealing content and videos so that people have access to the right information when they consider downloading your app.
To sum up, there is a lot you can do to promote and propel download after your app is released. This is a comprehensive list that gives you the right information and approach to proceed after your app is launched on the Play Store or App Store. Follow these tips & tricks and see the difference!