When building any app, how the app ‘feels’ – the UX, is a key component of the impact it has on the user and retention of the user.
If you develop an app with poor UX without significant consideration to design, there is a high chance you will not have user retention.
Here are a few design aspects for you to keep in mind when working on your fintech application development.
Design For Simplicity
When building your fintech app you have to keep in mind that you may have first time users of fintech technology.
By keeping your app simple, using minimal jargon you should aim to create an app experience that is user friendly and not one that has complex terminology, charts and navigation options.
Give Users Control
When it comes to finance – users like being in control as the stakes for them as an individual can be high. The navigation on your app should be easy and users should be able to navigate at their own pace – this increases engagement.
Another factor to keep in mind when building your fintech app is creating paths to confirm transactions before they go through so the user is aware of the transaction status.
In addition to this, create customizable options for the user for them to view the application as they please. Examples include allowing your user to choose different colour modes and allowing individual users to toggle between different colors, styles and font size.
Facing Compliance And Regulations
The FinTech Sector is a highly regulated sector – when a user signs up on your FinTech app, there is certain essential information you will need to obtain to verify the identity of the user before starting a relationship with them.
The 2 major information you will need to obtain to begin with are:
- Know your customer (KYC) – these identity proofs will help verify that your user is who they claim to be
- Anti money Laundering (AML) – AML checks have to be passed and consistently monitored even after the account is opened.
These checks make sure any money deposited into the account isn’t linked to illegal activities such as fraud, money laundering, or terrorism.
The registration process of setting up an account can be a lengthy process as it is mandated for users to upload certain documents. This is why it’s important to break up the registration steps into small chunks, by focusing on one task at a time and organizing them into sections. By doing this, you can simplify the process and make it a lot less overwhelming for the user and give them time to focus on each section mindfully.
It is also important to ask the right amount of questions in order to make the application/sign up process more seamless and allow users to come back to fill in details later if necessary.
Simplifying the whole process as the first point of interaction will allow you to build trust and establish a positive relationship with your customer.
Visualize Financial Information
When you build your Fintech app, one important design aspect to keep in mind is ensuring that your users are informed every step of the way on the status of the system. A FinTech app deals with people’s money, this makes it unquestionably important that you build user trust and make the UX seamless.
You can include simple design features like speeding up animations that show the status of the system.
Micro-interactions Can Help Convey Your Message
It’s the little things that turn a good digital product into a great one – micro-interactions are events which have one main task — a single purpose — and they can be integrated within your FinTech app. The main purpose of these micro interactions is to delight the user and create a moment that is engaging and welcoming.
Find A Connection Between Money And Emotions
Creating connections between money and emotions can be a tough chord to strike, but doing this – your users will feel more engaged. Its important to think about how people feel vs just thinking about the logical and rational behavior and goal of the FinTech app.
In order to establish a degree of connection to emotions you can do simple celebratory messages or animations when, say a user receives their salary or saves more than they budgeted for.
Gamify In Moderation
Gamification is another great way of leveraging impulsive fast thinking in order to encourage better behaviour.
Financing can sometimes feel tideos and like a burden. By creating a more engaging platform you can motivate users to reach their desired financial goal.
Gamification can also be made incentive based where users can be educated on building healthy habits by things like saving money regularly, paying bills on time etc – you can introduce rewards for various user milestones.
Furthermore, gamification simplifies the perception of otherwise complicated financial management. By keeping things simple and teaching users to make more informed decisions with their finances results in better financial planning and a smarter financial future.
Great Copy Is Crucial
Designers and copywriters have to work closely to enhance the entire user experience. In fintech — and finance in general — some industry terms could be quite jargony and intimidating.
By writing clear and simple copy with the right tone of voice guidelines that sound friendly and familiar you can make everything more accessible
remaining consistent across all the buttons and options in an app is a principle of design you should not ignore.
Being consistent in your design is the first indicator of whether the development has been professional or not. Creating an attractive interface speaks to the confidence of the company and further evokes trust in users.
Though it may seem like a given – but users want consistency as it helps them navigate an application seamlessly and avoids errors.
Fintech apps that deal with money, building trust through great design is a vital part of the process.
These are just a few of the key design guidelines you need to keep in mind when working on your fintech app development. Fintech applications should keep users engaged as they can and are becoming an integral part of individuals’ financial lives.