What does it mean to ‘digitize’ your business? It’s creating a digital presence for visibility, a digital outreach to acquire clients/customers, and delivering your service/product digitally. How do you achieve each of these feats? Presence is created through a website and/or a mobile app. Visibility and outreach is gained through digital marketing. Services and products are delivered online through a website and/or mobile app.
So you see, the backbone of a businesses digital life is a website, a web app, or a mobile app (or all). In this article, we want to explain what it is you can gain from digitization.
1. Maximum visibility and a chance to reach a wider audience
It’s not a shocking fact that the majority of the world’s population are online in some form or another. This has been the case since over a decade. People are browsing blogs, videos, are online on social media platforms, etc, via phones, computers, laptops, watches, and other devices many times throughout the day.
An article in thenextweb.com stated that we spend an average 6 hours and 42 minutes online each day.
All these numbers do is prove that a lot of people are online a lot of the time. What does that mean for your business? It means that by digitizing your brand and services/products through a website, web app, and mobile app, you can effectively reach your target audience when they are online (which was just proven to be quite often).
2. An opportunity to increase engagement
For any brand, return business is as important, or sometimes more important, than new business. Brands want a customer to come back and interact with the brand and make purchases as often as possible.
Visiting a website is as easy as moving a finger. Browsing items online is a breeze with filters and search bars. Ordering products and/or service via an app is super easy. All of this results in effortless buying, which is something consumers today want more of. They want to do less and get more.
Also, think of it this way. A customer can easily interact with your company website/app multiple times a day, but can visit your office/store maybe just once a week. This means engagement is easy when it’s online, and so has a better chance of growing.
3. Easy analytics that assist growth
Finally, you can get a good deal of information about your customers when they come in through digital channels vs physical channels. There are big data analytics solutions that help you collect, process and analyze data, and coupled with machine learning your analytics team can draw insights that can majorly help the marketing and sales team acquire new customers.
OK, but what do I do with this information?
First, you accept that digitizing your brand is the right step forward, and second, you talk to us about how you can maximize sales by digitizing your brand. We are digital product builders, and we will study your business, your audience, competitors and the market to curate a digital plan that will help you maximize brand awareness and propel sales. Drop us a message.