Enable Your CRM With Artificial Intelligence – Salesforce Einstein
Salesforce Einstein is Salesforce’s AI solution, a Smart CRM Assistant. Salesforce Einstein allows organizations to incorporate Artificial Intelligence into their CRM (new or existing) solution. To understand how Salesforce Einstein can help, it’s important to first understand how AI can help (because it is these features and benefits of AI that are dispensed by Salesforce […]
Reasons to Build a Custom Salesforce App Over Buying a Ready to Use Plugin
We have already seen why and how Salesforce helps organizations propel sales (we covered it here: All You Need to Know About Salesforce [Top FAQs]). Salesforce is a CRM tool that brings your revenue churning teams: sales, marketing, support etc, under one roof. It lets you streamline and automate processes, provides actionable analytics, and has […]
All You Need to Know About Salesforce [Top FAQs]
Having worked as consultants with many clients on Salesforce implementation, and having propelled growth for them through high performing CRM solutions, we have an innate idea of what questions most businesses have when it comes to Salesforce. In this article, we cover the fundamental concepts and FAQs related to Salesforce. This will give you an […]
Salesforce Implementation: The 5 Core Steps
Does Your Business Need a CRM Solution? Salesforce is a Customer Relationship Management (CRM) solution that ties together all required departments of a business: marketing, sales, analysts, services, etc, under one integrated CRM platform. With high level insights into each individual customer, Salesforce helps create a seamless ecosystem between companies and customers. Is it worth […]
5 Fintech Trends to Watch Out For in 2020
The Marriage of Finance to Technology The infusion of technology in the finance sector is probably one of the best outcomes of the tech wave. Digitizing financial services has been a boon both for the consumer, and financial institutes. Did you know, in 2019 alone, the total transaction value of digital payments was US$4,137,523 million! […]
5 Ways AI is Being Used in Fintech Today [Resulting in Happier Customers]
The Fintech industry is synonymous with technical innovation. Of course, since it has ‘tech’ in its very name. Taking a step back, what is ‘Fintech’? It is the combination of finance and technology, the delivery of financial services through modern, technical solutions. While the infusion of tech and finance is not very young: we are […]
User Personas for the Retail Industry
Starting a Retail App, Product, Website or Business? What’s the first step in launching a business? It’s the discovery session, where you define who your target audience is, draw a user persona, map out their entire lives. Why? Because everything you do from then on, is to grab the attention of that select group of […]
Designing For FinTech | 4 UI/UX Rules
People today are exposed to hundreds of visual cues in a day. We, after all, live in the social media age. When a potential client or customer is experiencing so many visual designs in a day, how do you make sure your business stands out? How do you capture attention, arouse curiosity, pique interest and […]
3 Areas of AI Your Organization Needs to Tap Into, Today!
Artificial Intelligence is quite the buzzword these days, and never has there been this much hype about an advancement in innovation except maybe, when electricity was discovered. AI has changed the way we live and work, with advancements like Machine Learning and RPA helping organizations automate redundant and repetitive tasks to boost productivity and efficiency. […]
Here’s 5 Ways How Your Organization Can Usher in Digitization With DevOps
‘Digital Transformation’ is a popularly used buzzword these days, and rightly so considering the rapid pace with which technology is up-scaling. Digital Transformation for a company means staying on-par with current technology and innovation, for personal growth and to stay in competition. Technological growth can come on multiple forms and affect different segments of a […]